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Brunello Cucinelli and the victory of entrepreneurship humanistic
Brunello Cucinelli, President and CEO Brunello Cucinelli SpA, won the Ernst & Young Entrepreneur of the Year 2009 for the better thanks to its "human enterprise"
Brunello Cucinelli is an enlightened entrepreneur. It is President and CEO of the same name, situated in the medieval village of Solomeo, in Umbria, famous worldwide for the production of cashmere garments.

Cucinelli was awarded the Ernst & Young as Entrepreneur of the Year 2009, for his creativity and resourcefulness in the guide business. The motivation that enabled him to win is the continuing search for the psychological well-being and quality of life in the workplace, the important action taken for recovery and restoration of buildings historical, and the strong interest shown for education and culture.

The objective pursued Cucinelli is in fact the achievement of the common good for its employees and the environment in which they work, rather than profit at any cost. For the entrepreneur "humanist" money is of real value only if it is invested to improve the material and spiritual condition of people.

In a recent interview that appeared in The entrepreneur Cucinelli said: "We must return to put the center of the man. Respect the man and his work first of all make a company special. "

These words are reminiscent of another great Italian businessman as Adriano Olivetti, who in his career put great emphasis on personal and professional growth of its employees and the environment in which they operated.

Cucinelli it allocates 20% of annual turnover for the renovation of the village of Solomeo in Umbria, a gesture that confirms the humanistic dimension of his entrepreneurial style and a way of "doing business" that can harmonize profit and sustainability. Umbro

The vision of the entrepreneur is full of values \u200b\u200bthat are not strictly material, which allowed its employees to develop good work ethic to their individual growth and the entire business ecosystem, and without force control mechanisms pressing.

approach much current that enhances the Corporate Social Responsibility as a competitive lever for improving business performance, well-being of its employees and workplace.

Today in the enterprise and in business that you can find a concrete answer for civil life rather than drifting in areas such as politics.